The Humane Society of the United States
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Digital Copywriter

The Humane Society of the United States (HSUS), the nation's largest animal advocacy organization, is seeking a Digital Copywriter for the Digital department.  The primary purpose of this position will be to write clear, concise, and attention-grabbing content for our digital marketing platforms.


This position will be responsible for:

  • Developing and writing web content for landing pages and advocacy/donation forms;
  • Writing web content specifically designed to optimize advocacy and fundraising conversions;
  • Creating attention-grabbing headlines for short-form content pieces to include homepage billboards and online ads;
  • Collaborating with the search engine optimizationa team to develop web content that increases the organization's presence in search results;
  • Working with vendors and other digital team members to brainstrom and test the performance of web content.


  • Bachelor's degree in related field or equivalent work experience required;
  • Minimum two years' experience in writing for the web required; experience with writing for a nonprofit organization is preferred;
  • Experience writing advocacy and fundraising content a plus;
  • An understanding of the differences between pring and online content is required;
  • Must have ability to analyze data to determine proper content decisions;
  • Content marketing and social media copywriting experience is a plus;
  • Ability to work both independently and as an effective team member;
  • Demonstrated propensity to be creative, proactive, and self-motivated in the execution and completion of assigned accountabilites;
  • Interest in animal protection issues and passion for writing about animal issues preferred.

Please submit a cover letter and resumé using this form or fax to 301-548-7701. This position is located in Gaithersburg, MD.

Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age national origin, sexual orientation, gender identity, disability, marital or parental status or protected veteran status


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