The Humane Society of the United States
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Senior Director, Digital Marketing

The Humane Society of the United States (HSUS), the nation’s most effective animal advocacy organization, is seeking a Senior Director to lead our Digital Marketing team in Gaithersburg, MD. The main responsibility of this position is to lead the digital marketing initiatives that drive the organization’s advocacy and fundraising success. This key position will direct a leading, dynamic, and fast-paced digital marketing program that raises millions of dollars for animal protection and helps transform the lives of countless animals every year.

This position will be responsible for:

  • Managing a Digital Marketing team of more than 20 staff, and driving their professional development and ensuring the team achieves its advocacy and fundraising goals;;
  • Developing and executing digital marketing campaigns via email, advocacy alerts and appeals, social media, humanesociety.org, mobile communications, paid digital acquisition, reputation management, and search engine optimization, to raise funds, expand supporter base, and support campaign goals;
  • Developing and executing strategies with the leadership team and with other key stakeholders to integrate digital with other fundraising channels to drive revenue and advocacy success; this individual will also be responsible for evaluating and acting on breaking news stories to boost donor retention and ensure that the team’s digital marketing programs drive mission success;
  • Developing and administering annual revenue and expense budgets;
  • Performing industry scans and monitoring research related to fundraising, advocacy, new and traditional media, and digital content to inform and enhance the organization’s success.

Qualifications:

  • Bachelor’s degree in liberal arts, communications, or other related field or equivalent work experience required; an advanced degree can be substituted for some of the direct work experience required below;
  • Minimum of ten years’ progressive experience in direct marketing, with at least five years in digital marketing experience required; prior experience with advocacy and fundraising strongly preferred;
  • Direct experience with at least two digital marketing channels is strongly preferred;
  • Requires a minimum of five years of prior supervisory experience;
  • Must have demonstrated experience with marketing technology including email marketing systems, website content management platforms and constituent relationship management platforms;
  • Requires strong written and verbal communication skills along with an effective team management approach, such as delegation and motivation techniques and ability to work in a fast-paced, high-production , deadline-driven and creative environment;
  • Knowledge of and interest in animal protection issues is highly desired.

Please submit a cover letter and resumé using this form or fax to 301-548-7701. This position is located in Gaithersburg, MD.

Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age national origin, sexual orientation, gender identity, disability, marital or parental status or protected veteran status.EOE

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