The Humane Society of the United States
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Animal-Friendly Shopping Tips

Make sure your makeup wasn't tested on animals, and find more ways to help animals used in harmful tests

  • Many companies produce cruelty-free products that aren't tested on animals.

Interested in becoming a more compassionate consumer? Making a difference for animals used in harmful tests has never been easier! Check out our list of eight ways to get started.

1. Find cruelty-free products with Leaping Bunny

Want to know which products are tested on animals—and which are not? A good place to start is the Leaping Bunny guide, a list of cruelty-free brands compiled by the Coalition for Consumer Information on Cosmetics*. The cosmetic, personal care, household and pet care companies listed have met the criteria of a rigorous, internationally recognized cruelty-free standard. Some of these products carry the Leaping Bunny logo, making it even easier to tell if a product is animal-friendly. Get a free guide for you—and a few for your friends!
» Download the app for iPhone/iPad or Android
Request a pocket-sized guide
Print the PDF version

2. Shop around

When you do your shopping at,, or, you can be sure you're buying cruelty-free—all of the products for sale are Leaping Bunny-certified. Buy any of these animal-friendly goodies and a percentage of the purchase price will be donated to the Coalition for Consumer Information on Cosmetics.*

3. Start sleuthing

If a brand you’re considering is not on the Leaping Bunny list, call the toll-free number on the package or contact the company through its website and ask if its products or ingredients are tested on animals at any stage in the manufacturing process. Also ask if the company sells its products in China, which requires animal testing of cosmetics.

4. Get more businesses on board

Help expand the number of companies that meet the Coalition for Consumer Information on Cosmetics* standard by asking them to join CCIC and certify their brand as cruelty-free. Download a sample letter for ideas on how to word your request, then call, write or email. Contact information can typically be found on the product itself or on the company's website.

5. Leverage your legislators

The Humane Cosmetics Act would end cosmetics testing on animals in the U.S. Ask your representative to co-sponsor this groundbreaking legislation. Take action »

6. Connect to the cause

Find us on Facebook and Pinterest and spread the word to your friends!
Join our Animal Testing Campaign Facebook page
Follow our Be Cruelty-Free Pinterest board
Join the Leaping Bunny Facebook page

7. Snag some gear

Show your support for ending cosmetics testing on animals by stocking up on Be Cruelty-Free stamps, makeup bags, stickers and more at The proceeds from these animal-friendly items support our work to help animals in laboratories.

8. Study the subject

Learn more about animal testing—check out the following resources:
» Be Cruelty-Free Campaign (United States) (International)
Cosmetic and Product Testing Homepage
Infographic: Creating a Cruelty-Free World, Ending Animal Testing for Cosmetics
Fact Sheet: Cosmetic Testing
Cosmetics Tests That Use Animals, a collaborative website for scientists and policy-makers

* The Coalition for Consumer Information on Cosmetics (CCIC) is a group of eight animal protection groups—including The Humane Society of the United States—that promotes a single comprehensive standard for cruelty-free products. Some of the companies that meet the standard have taken the extra step of using the internationally recognized Leaping Bunny logo on their products.

Learn more about animals used in experiments at