Fur factory operators and trappers kill millions of animals, including dogs and cats, for their fur each year. Many—perhaps half—of these animals are killed specifically for fur trim. The industry tries to keep the cruelty hidden, but suffering and death are central to fur. Better labeling laws will help you shop fur-free.
We don't intentionally kill dogs or cats for fur in America, but countless thousands of pets, hunting dogs, and "non-target" wildlife—even endangered species—die nonetheless in indiscriminate fur traps. Millions of animals are killed intentionally in fur traps.
On fur factory farms around the world, millions of raccoon dogs, rabbits, foxes, mink, chinchillas, and other animals spend their lives in wire cages, only to be killed by anal electrocution, by neck-breaking, or in gas chambers. Raccoon dogs have been documented to be skinned alive, and this type of fur is widely sold in the U.S., commonly advertised falsely or labeled as either a different type of animal fur or faux fur. It is also commonly not labeled at all.
Shop fur-free to protect fur-bearing animals.
Deceptive Labeling and Advertising
If you think you have bought a mislabeled or deceptively advertised garment made with fur, we want to know about it.Learn More »
News & Events
February 1, 2016
saks fifth avenue, lord & taylor, fur settlement, raccoon dog
February 9, 2015
You can help pass laws that protect animals in your state. Humane Lobby Day is easy, fun and guaranteed to make you feel like a powerful animal activist. We'll help you find the Humane Lobby Day in your state.
May 6, 2014
A federal court has upheld the City of West Hollywood’s municipal prohibition on the sale of animal fur apparel.
December 11, 2013
Luis Aponte, a student in the Bachelor of Fine Arts in Fashion Design program at Miami International University of Art & Design, put his own fur-free spin on a Derek Lam garment to win the grand prize in the ninth annual Cool vs. Cruel Fashion Design Competition. Aponte earned a cash prize of $1,000, and was also awarded an expense-paid, week-long internship in New York City with celebrated fur-free designer and competition judge Victoria Bartlett.