Because plant-based eating (such as vegan and vegetarian diets) benefits people, animals and the planet.

Because beauty should be kind.

To help reduce needless cruelty to animals.

Because animals need their fur coats more than we do.

By reducing the suffering of animals raised for meat, eggs and dairy.

For horses to be spared cruel and needless deaths.

To help suffering birds.

To save horses and burros from cruelty.

To reduce⁠—and eventually end⁠—harmful animal experiments.